Tuesday, 15 November 2016

Curb Data Breach by Investing on Mobile App Security

Estimated Read Time: 02 minutes 30 Seconds

Enterprise mobility has created a new generation of workforce that no longer needs to remain glued to their desks or office premises for effective collaboration. But as the network of mobile devices increase, the security risks for the organization also increase. Security breaches can cost a lot to your organizations and hence should not be considered trivially. Let us go through the following steps which must be taken to protect your organization:

Control BYOD

As many organizations have bring-your-own-device (BYOD) policies in place in order to render mobility to their employees, cyber security threats may occur due to unauthorized app usage. As employees use their personal Smartphone's or tablets and download mobile apps to facilitate their work, your data may not be secure in those apps leading to Shadow IT (see next point for definition). Also to manage BYOD efficiently, provide your employees a list of apps that has been approved by your dedicated IT security team.

Minimize Shadow IT

Shadow IT is using mobile apps within an organization without even knowledge or approval of corporate IT and thus making the organization vulnerable to threats. To minimize this you would need to monitor your network for potential threats, educate your employees on the significance of mobile security strategies and ensure that they use approved apps exclusively.

Focus mobile app security

Consult with mobile app development specialists about app security and convey them the implications of apps accessing data and interacting with other apps. Hence, security must be kept in mind while building them.

Watch for vulnerabilities at the right place

Ask your security teams to spend appropriate time assessing vulnerabilities such as application-based threats, lack of mobile security, web browsers or operating system applications. They must monitor the network continuously for threats.

Prioritize mobile security

BYOD has its own benefits but at the same time it exposes your business to additional cyber threats. Make it a point to consult software development specialists to get an enterprise-grade solution delivered so that you can confidently access the cloud. Also contain breaches right at the source by prioritizing mobile security and also keep additional security strategies in place to successfully minimize threats to your business.

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Wednesday, 2 November 2016

Why You Should Opt for a Dedicated Mobile App Over Website?

Estimated Read Time: 02 minutes 30 Seconds

As Smartphone's have become an integral part of our daily lives many businesses are deeply considering about investing in a dedicated mobile app to serve their customers in a better way. It’s high time that you too start contemplating about developing a mobile app for your business even if you have a website so that you can closely interact with your customers and serve them in a more effective manner. Although developing a mobile app demands resources, by consulting with a Mobile Application Specialist Agency you can make an informed decision and cost-effective investment.

We would discuss further why you must choose a mobile app for your business over a mobile website:

Connect easily with your customers

According to a reputed analytics firm, more than 85 percent of Smartphone users spend their time on mobile apps and the rest on mobile browsers. With website you can reach out to your customers via emails or messages and if your customers do not check emails regularly then you won’t be able to reach out to them at the right time. On the other hand, with an app you can communicate with them using notifications and in-app messages.

Your audience can use it offline

Your audience cannot view your website without internet connection whereas they can at least browse through the core content and functionality of your app even when they are offline. There are many apps which allow you to read articles, save videos, browse catalogs, check podcasts and much more in offline mode. Remember that by including such features and offering these facilities to your users while they are offline you can ensure user engagement and retention of your mobile app.

You can personalize user experience

With website you will face limitations in personalizing user experiences as it runs on a browser while your app can give you insights about customer-specific data and using those data you can offer rewards, discounts on products, push notifications that are contextually relevant to your customers.

Advertise using geo-tagging

By using the feature of geo-tagging advertisement, you can send position-based notifications to your customers while it can be difficult through your web page as unlike your apps web page is not that flexible when it comes to geo-fencing or geo-tagging.

Easy third party integration

Unlike websites, you can easily integrate third party software in your apps providing seamless shopping experience to your customers. For instance, you can include third party payment gateways to provide a point of sale to your customers. You would have repeat and loyal customers for your customers would love this hassle-free shopping experience.

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