Wednesday, 2 November 2016

Why You Should Opt for a Dedicated Mobile App Over Website?

Estimated Read Time: 02 minutes 30 Seconds

As Smartphone's have become an integral part of our daily lives many businesses are deeply considering about investing in a dedicated mobile app to serve their customers in a better way. It’s high time that you too start contemplating about developing a mobile app for your business even if you have a website so that you can closely interact with your customers and serve them in a more effective manner. Although developing a mobile app demands resources, by consulting with a Mobile Application Specialist Agency you can make an informed decision and cost-effective investment.

We would discuss further why you must choose a mobile app for your business over a mobile website:

Connect easily with your customers

According to a reputed analytics firm, more than 85 percent of Smartphone users spend their time on mobile apps and the rest on mobile browsers. With website you can reach out to your customers via emails or messages and if your customers do not check emails regularly then you won’t be able to reach out to them at the right time. On the other hand, with an app you can communicate with them using notifications and in-app messages.

Your audience can use it offline

Your audience cannot view your website without internet connection whereas they can at least browse through the core content and functionality of your app even when they are offline. There are many apps which allow you to read articles, save videos, browse catalogs, check podcasts and much more in offline mode. Remember that by including such features and offering these facilities to your users while they are offline you can ensure user engagement and retention of your mobile app.

You can personalize user experience

With website you will face limitations in personalizing user experiences as it runs on a browser while your app can give you insights about customer-specific data and using those data you can offer rewards, discounts on products, push notifications that are contextually relevant to your customers.

Advertise using geo-tagging

By using the feature of geo-tagging advertisement, you can send position-based notifications to your customers while it can be difficult through your web page as unlike your apps web page is not that flexible when it comes to geo-fencing or geo-tagging.

Easy third party integration

Unlike websites, you can easily integrate third party software in your apps providing seamless shopping experience to your customers. For instance, you can include third party payment gateways to provide a point of sale to your customers. You would have repeat and loyal customers for your customers would love this hassle-free shopping experience.

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